White Paint

Brilliant white covers more jobs than any other colour. This range includes white emulsion paint, white matt emulsion for walls and ceilings, white gloss paint for woodwork, undercoat paint and primer undercoat paint, from Dulux, Leyland Trade, Johnstone's, Berger, Crown and Ronseal.

For walls and ceilings choose a white matt paint, since matt hides flaws and looks even in daylight. Dulux white paint such as Pure Brilliant White is a familiar choice, while trade white emulsion in 10L tubs works out sensibly for larger rooms. Use satin or white gloss on doors, skirting and window frames, which are easier to wipe down.

Bare wood, metal and stained areas need a primer or primer undercoat first, followed by gloss or satin topcoats for a smooth finish. Check whether the product is water-based or solvent-based, since this affects drying, brush cleaning and smell. Compare coverage on the tin with your wall area before buying, and keep a little spare for touch ups. A stain blocking primer is useful on knots and marks.

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352 products

Save £9.39 vs RRP
Leyland Trade Truguard Masonry Paint 7.5L in Brilliant White
Leyland Trade Truguard Masonry Paint 7.5L Brilliant White
£29.99 inc. VAT RRP £39.38 Save 23%£24.99 ex. VAT£4.00 per litre
Save £6.34 vs RRP
Johnstone's Silk 5L in Brilliant White
Johnstone's Silk 5L - Brilliant White
£17.99 inc. VAT RRP £24.33 Save 26%£14.99 ex. VAT£3.60 per litre
Save £1.63 vs RRP
Berger Vinyl Matt 1L tin in Pure Brilliant White
Berger
Berger Vinyl Matt Emulsion 1L Pure Brilliant White
£5.99 inc. VAT RRP £7.62 Save 21%£4.99 ex. VAT£5.99 per litre
Save £3.81 vs RRP
Berger Vinyl Matt emulsion Pure Brilliant White 5L tin
Berger
Berger Vinyl Matt Emulsion Pure Brilliant White 5L
£13.99 inc. VAT RRP £17.80 Save 21%£11.66 ex. VAT£2.80 per litre
Save £16.58 vs RRP
Dulux Easycare Bathroom Soft Sheen 2.5L in Pure Brilliant White
Dulux Easycare Bathroom Soft Sheen 2.5L Pure Brilliant White
£23.99 inc. VAT RRP £40.57 Save 40%£19.99 ex. VAT£9.60 per litre
Save £4.25 vs RRP
Berger Matt Emulsion 3L tin in Pure Brilliant White
Berger
Berger Matt Emulsion Pure Brilliant White 3L
£10.99 inc. VAT RRP £15.24 Save 27%£9.16 ex. VAT£3.66 per litre
Save £3.17 vs RRP
Berger Silk Emulsion 1L tin in Pure Brilliant White
Berger
Berger Silk Emulsion Pure Brilliant White 1L
£6.99 inc. VAT RRP £10.16 Save 31%£5.83 ex. VAT£6.99 per litre
Save £16.58 vs RRP
Dulux Easycare Kitchen Matt 2.5L tin in Pure Brilliant White
Dulux Easycare Kitchen Matt 2.5L - Pure Brilliant White
£23.99 inc. VAT RRP £40.57 Save 40%£19.99 ex. VAT£9.60 per litre
Save £8.79 vs RRP
Berger Non Drip Gloss Pure Brilliant White 2.5L
Berger
Berger Non Drip Gloss 2.5L - Pure Brilliant White
£19.99 inc. VAT RRP £28.78 Save 30%£16.66 ex. VAT£8.00 per litre
Macpherson Eclipse Matt brilliant white 15L
Macpherson
Macpherson Eclipse Matt Emulsion 15L Brilliant White
£29.99 inc. VAT £24.99 ex. VAT£2.00 per litre
Save £5.34 vs RRP
Berger Silk Emulsion Pure Brilliant White 3L tin
Berger
Berger Silk Emulsion Pure Brilliant White 3L
£14.99 inc. VAT RRP £20.33 Save 26%£12.49 ex. VAT£5.00 per litre
Save £4.79 vs RRP
Berger Liquid Gloss 1.25L tin in Pure Brilliant White
Berger
Berger Liquid Gloss Pure Brilliant White 1.25L
£11.99 inc. VAT RRP £16.78 Save 28%£9.99 ex. VAT£9.59 per litre
Berger white undercoat 2.5L tin
Berger
Berger Undercoat White 2.5L
£19.99 inc. VAT £16.66 ex. VAT£8.00 per litre
Save £4.79 vs RRP
Berger Undercoat white 1.25L tin
Berger
Berger Undercoat 1.25L - White
£11.99 inc. VAT RRP £16.78 Save 28%£9.99 ex. VAT£9.59 per litre
Save £8.79 vs RRP
Berger Liquid Gloss Pure Brilliant White 2.5L tin
Berger
Berger Liquid Gloss 2.5L Pure Brilliant White
£19.99 inc. VAT RRP £28.78 Save 30%£16.66 ex. VAT£8.00 per litre
Save £4.79 vs RRP
Berger Non Drip Gloss Pure Brilliant White 1.25L tin
Berger
Berger Non Drip Gloss 1.25L Pure Brilliant White
£11.99 inc. VAT RRP £16.78 Save 28%£9.99 ex. VAT£9.59 per litre
Save £4.79 vs RRP
Berger One Coat Gloss Pure Brilliant White 1.25L tin
Berger
Berger One Coat Gloss Pure Brilliant White 1.25L
£11.99 inc. VAT RRP £16.78 Save 28%£9.99 ex. VAT£9.59 per litre
Save £4.79 vs RRP
Berger Satin Finish 1.25L tin in Pure Brilliant White
Berger
Berger Satin Finish 1.25L - Pure Brilliant White
£11.99 inc. VAT RRP £16.78 Save 28%£9.99 ex. VAT£9.59 per litre
Save £8.79 vs RRP
Berger Satin Finish 2.5L tin in Pure Brilliant White
Berger
Berger Satin Finish Paint 2.5L Pure Brilliant White
£19.99 inc. VAT RRP £28.78 Save 30%£16.66 ex. VAT£8.00 per litre
Save £8.79 vs RRP
Berger Quick Dry Gloss Brilliant White 2.5L
Berger
Berger Quick Dry Gloss Brilliant White 2.5L
£19.99 inc. VAT RRP £28.78 Save 30%£16.66 ex. VAT£8.00 per litre
Save £2.99 vs RRP
Berger Quick Dry Gloss 750ml tin in Brilliant White
Berger
Berger Quick Dry Gloss 750ml Brilliant White
£8.99 inc. VAT RRP £11.98 Save 24%£7.49 ex. VAT£11.99 per litre
Save £2.99 vs RRP
Berger Quick Dry Satin 750ml tin in Brilliant White
Berger
Berger Quick Dry Satin Brilliant White 750ml
£8.99 inc. VAT RRP £11.98 Save 24%£7.49 ex. VAT£11.99 per litre
Sold outSave £22.08 vs RRP
Vinyl Soft Sheen 5L - Brilliant White
Leyland Trade Vinyl Soft Sheen 5L, Brilliant White
£39.99 inc. VAT RRP £62.07 Save 35%£33.33 ex. VAT£8.00 per litre
Save £35.24 vs RRP
Leyland Trade Ceiling Paint 10L tin in Brilliant White
Leyland Trade Ceiling Paint 10L Brilliant White
£51.99 inc. VAT RRP £87.23 Save 40%£43.33 ex. VAT£5.20 per litre
Save £8.79 vs RRP
Berger Quick Dry Satin 2.5L tin in Brilliant White
Berger
Berger Quick Dry Satin 2.5L, Brilliant White
£19.99 inc. VAT RRP £28.78 Save 30%£16.66 ex. VAT£8.00 per litre
Macpherson Contract Matt 10L tub in Brilliant White
Macpherson
Macpherson Contract Matt Emulsion 10L Brilliant White
£14.99 inc. VAT £12.49 ex. VAT£1.50 per litre
Save £13.50 vs RRP
Vinyl Soft Sheen 2.5L - Brilliant White
Leyland Trade Vinyl Soft Sheen 2.5L, Brilliant White
£25.99 inc. VAT RRP £39.49 Save 34%£21.66 ex. VAT£10.40 per litre
Save £17.11 vs RRP
Hardwearing Matt 2.5L - Brilliant White
Leyland Trade Hardwearing Matt 2.5L, Brilliant White
£30.99 inc. VAT RRP £48.10 Save 35%£25.83 ex. VAT£12.40 per litre
Save £46.82 vs RRP
Hardwearing Acrylic Eggshell 10L - Brilliant White
Leyland Trade Hardwearing Acrylic Eggshell 10L, Brilliant White
£82.99 inc. VAT RRP £129.81 Save 36%£69.16 ex. VAT£8.30 per litre
Save £13.50 vs RRP
Vinyl Silk 2.5L - Brilliant White
Leyland Trade Vinyl Silk 2.5L, Brilliant White
£25.99 inc. VAT RRP £39.49 Save 34%£21.66 ex. VAT£10.40 per litre
Save £6.99 vs RRP
Berger Kitchen and Bathroom Mid Sheen 2.5L white
Berger
Berger Kitchen and Bathroom Mid Sheen 2.5L Pure Brilliant White
£16.99 inc. VAT RRP £23.98 Save 29%£14.16 ex. VAT£6.80 per litre
Save £10.07 vs RRP
Berger New Plaster Paint matt white 10L
Berger
Berger New Plaster Paint Matt 10L, Pure Brilliant White
£22.99 inc. VAT RRP £33.06 Save 30%£19.16 ex. VAT£2.30 per litre
Save £2.99 vs RRP
Berger One Coat Gloss Brilliant White 750ml
Berger
Berger One Coat Gloss 750ml - Pure Brilliant White
£8.99 inc. VAT RRP £11.98 Save 24%£7.49 ex. VAT£11.99 per litre
Save £2.19 vs RRP
Berger Non Drip Gloss 250ml tin in Pure Brilliant White
Berger
Berger Non Drip Gloss Pure Brilliant White 250ml
£4.99 inc. VAT RRP £7.18 Save 30%£4.16 ex. VAT£19.96 per litre
Save £2.99 vs RRP
Berger Satin Sheen 750ml tin in Pure Brilliant White
Berger
Berger Satin Sheen 750ml - Pure Brilliant White
£8.99 inc. VAT RRP £11.98 Save 24%£7.49 ex. VAT£11.99 per litre
Save £2.99 vs RRP
Berger white undercoat 750ml tin
Berger
Berger Undercoat 750ml - White
£8.99 inc. VAT RRP £11.98 Save 24%£7.49 ex. VAT£11.99 per litre
Save £2.99 vs RRP
Berger quick dry primer undercoat white 750ml
Berger
Berger Quick Dry Primer Undercoat 750ml, White
£8.99 inc. VAT RRP £11.98 Save 24%£7.49 ex. VAT£11.99 per litre
Save £2.99 vs RRP
Berger Non Drip Gloss Pure Brilliant White 750ml
Berger
Berger Non Drip Gloss 750ml, Pure Brilliant White
£8.99 inc. VAT RRP £11.98 Save 24%£7.49 ex. VAT£11.99 per litre
Save £2.99 vs RRP
Berger Liquid Gloss Pure Brilliant White 750ml tin
Berger
Berger Liquid Gloss Pure Brilliant White 750ml
£8.99 inc. VAT RRP £11.98 Save 24%£7.49 ex. VAT£11.99 per litre
Save £6.99 vs RRP
Berger Kitchen and Bathroom Matt Emulsion 2.5L Brilliant White
Berger
Berger Kitchen and Bathroom Matt Emulsion 2.5L - Brilliant White
£16.99 inc. VAT RRP £23.98 Save 29%£14.16 ex. VAT£6.80 per litre
Save £6.65 vs RRP
Crown Quick Dry Eggshell Brilliant White 750ml tin
Crown Quick Dry Eggshell Brilliant White 750ml
£10.99 inc. VAT RRP £17.64 Save 37%£9.16 ex. VAT£14.65 per litre
Save £15.31 vs RRP
Crown One Coat Satin Brilliant White 2.5L tin
Crown One Coat Satin Brilliant White, 2.5L
£22.99 inc. VAT RRP £38.30 Save 39%£19.16 ex. VAT£9.20 per litre
Save £6.65 vs RRP
Crown Wood & MDF Primer & Undercoat 750ml in White
Crown Wood and MDF Primer and Undercoat White 750ml
£10.99 inc. VAT RRP £17.64 Save 37%£9.16 ex. VAT£14.65 per litre
Save £7.20 vs RRP
Granocryl Smooth Masonry paint 2.5L tin in Brilliant White
Granocryl
Granocryl Smooth Masonry Paint 2.5L Brilliant White
£15.99 inc. VAT RRP £23.19 Save 31%£13.33 ex. VAT£6.40 per litre
Save £8.79 vs RRP
Berger quick dry primer undercoat 2.5L white
Berger
Berger Quick Dry Primer Undercoat 2.5L White
£19.99 inc. VAT RRP £28.78 Save 30%£16.66 ex. VAT£8.00 per litre
Save £15.31 vs RRP
Crown Wood and MDF Primer and Undercoat white 2.5L
Crown Wood and MDF Primer and Undercoat, White, 2.5L
£22.99 inc. VAT RRP £38.30 Save 39%£19.16 ex. VAT£9.20 per litre
Save £15.31 vs RRP
Crown Quick Dry Eggshell Brilliant White 2.5L tin
Crown Quick Dry Eggshell Brilliant White 2.5L
£22.99 inc. VAT RRP £38.30 Save 39%£19.16 ex. VAT£9.20 per litre
Save £15.31 vs RRP
Crown One Coat Gloss 2.5L tin in Brilliant White
Crown One Coat Gloss Brilliant White 2.5L
£22.99 inc. VAT RRP £38.30 Save 39%£19.16 ex. VAT£9.20 per litre

How to choose white paint

Choose by surface first, then by the shade of white.

OptionBest forThings to know
Brilliant white emulsionCeilings and bright, modern wallsCan look stark in north-facing rooms
Warm or off-white emulsionLiving rooms and north-facing roomsSlight yellow or red undertone feels softer
Cool white emulsionSouth-facing rooms and kitchensGrey or blue undertone feels crisp and fresh
White gloss or satinwoodSkirting, doors and window framesOil-based white may yellow over time
White ceiling paintCeilingsOften flat matt to hide marks and roller lines

White Paint: frequently asked questions

What is the difference between white matt emulsion and gloss?

Matt emulsion is a flat finish for walls and ceilings. Gloss is shiny and hard wearing, so it is used on woodwork and metal.

Do I need undercoat before white gloss?

Bare or dark surfaces usually need primer and undercoat first. Some paints are self undercoating, so check the tin.

How many coats of white emulsion do I need?

Two coats are normal, and fresh plaster needs a mist coat first. Going from a dark colour may need extra coats.

What is Pure Brilliant White?

It is a very bright white commonly used on ceilings and walls. It can look cooler than softer whites.

Can I paint white over stains?

Use a stain blocking primer first, then apply your white topcoat. Otherwise stains can show through.

Buying in bulk or for your business?

Landlords, trades and facilities teams can ask us for a quote on larger quantities.

Trade and bulk orders