White Paint

Brilliant white covers more jobs than any other colour. This range includes white emulsion paint, white matt emulsion for walls and ceilings, white gloss paint for woodwork, undercoat paint and primer undercoat paint, from Dulux, Leyland Trade, Johnstone's, Berger, Crown and Ronseal.

For walls and ceilings choose a white matt paint, since matt hides flaws and looks even in daylight. Dulux white paint such as Pure Brilliant White is a familiar choice, while trade white emulsion in 10L tubs works out sensibly for larger rooms. Use satin or white gloss on doors, skirting and window frames, which are easier to wipe down.

Bare wood, metal and stained areas need a primer or primer undercoat first, followed by gloss or satin topcoats for a smooth finish. Check whether the product is water-based or solvent-based, since this affects drying, brush cleaning and smell. Compare coverage on the tin with your wall area before buying, and keep a little spare for touch ups. A stain blocking primer is useful on knots and marks.

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352 products

Quick Dry Primer 1.25L - White
Berger
Berger Quick Dry Primer 1.25L, White
£11.99 inc. VAT £9.99 ex. VAT£9.59 per litre
Quick Dry Satin 1.25L - White
Berger
Berger Quick Dry Satin 1.25L, White
£11.99 inc. VAT £9.99 ex. VAT£9.59 per litre
Matt Emulsion 7.5L - Brilliant White
Berger
Berger Matt Emulsion 7.5L, Brilliant White
£17.99 inc. VAT £14.99 ex. VAT£2.40 per litre
Save £21.26 vs RRP
Dulux Quick Dry Satinwood 2.5L in Pure Brilliant White
Dulux Quick Dry Satinwood 2.5L Pure Brilliant White
£28.99 inc. VAT RRP £50.25 Save 42%£24.16 ex. VAT£11.60 per litre
Save £8.53 vs RRP
Johnstone's Non Drip Eggshell Brilliant White 1.25L tin
Johnstone's Non Drip Eggshell Brilliant White 1.25L
£16.99 inc. VAT RRP £25.52 Save 33%£14.16 ex. VAT£13.59 per litre
Save £9.91 vs RRP
Dulux Eggshell 750ml tin in Pure Brilliant White
Dulux Eggshell 750ml - Pure Brilliant White
£13.99 inc. VAT RRP £23.90 Save 41%£11.66 ex. VAT£18.65 per litre
Save £23.46 vs RRP
Leyland Trade Fast Drying Plus Water-Based Undercoat Grey 2.5L
Leyland Trade Fast Drying Plus Water-Based Undercoat 2.5L Grey
£43.99 inc. VAT RRP £67.45 Save 34%£36.66 ex. VAT£17.60 per litre
Save £9.91 vs RRP
Dulux Quick Dry Satinwood 750ml in Pure Brilliant White
Dulux Quick Dry Satinwood 750ml Pure Brilliant White
£13.99 inc. VAT RRP £23.90 Save 41%£11.66 ex. VAT£18.65 per litre
Save £8.15 vs RRP
Dulux Quick Dry Gloss 750ml in Pure Brilliant White
Dulux Quick Dry Gloss 750ml Pure Brilliant White
£11.99 inc. VAT RRP £20.14 Save 40%£9.99 ex. VAT£15.99 per litre
Save £21.26 vs RRP
Dulux Quick Dry Eggshell 2.5L in Pure Brilliant White
Dulux Quick Dry Eggshell 2.5L - Pure Brilliant White
£28.99 inc. VAT RRP £50.25 Save 42%£24.16 ex. VAT£11.60 per litre
Save £9.13 vs RRP
Crown Matt Emulsion 5L tin in Pure Brilliant White
Crown Matt Emulsion 5L - Pure Brilliant White
£9.99 inc. VAT RRP £19.12 Save 47%£8.33 ex. VAT£2.00 per litre
Save £17.39 vs RRP
Dulux Quick Dry Gloss 2.5L tin in Pure Brilliant White
Dulux Quick Dry Gloss 2.5L - Pure Brilliant White
£23.99 inc. VAT RRP £41.38 Save 42%£19.99 ex. VAT£9.60 per litre
Save £3.84 vs RRP
Non Breatheasy Matt Emulsion - 2.5L PBW
Crown Non Breatheasy Matt Emulsion 2.5L, Pure Brilliant White
£6.99 inc. VAT RRP £10.83 Save 35%£5.83 ex. VAT£2.80 per litre
Save £6.65 vs RRP
Crown Quick Dry Gloss Pure Brilliant White 750ml tin
Crown Quick Dry Gloss Pure Brilliant White 750ml
£10.99 inc. VAT RRP £17.64 Save 37%£9.16 ex. VAT£14.65 per litre
Save £3.87 vs RRP
Leyland Wood & Metal Undercoat 1.25L tin in Brilliant White
Leyland
Leyland Wood & Metal Undercoat 1.25L Brilliant White
£11.99 inc. VAT RRP £15.86 Save 24%£9.99 ex. VAT£9.59 per litre
Sold outSave £11.58 vs RRP
Johnstone's Washable Matt 2.5L tin in Brilliant White
Johnstone's Washable Matt 2.5L Brilliant White
£17.99 inc. VAT RRP £29.57 Save 39%£14.99 ex. VAT£7.20 per litre
Save £8.73 vs RRP
Leyland Wood & Metal Quick Dry Satin 2.5L tin in Brilliant White
Leyland
Leyland Wood & Metal Quick Dry Satin 2.5L Brilliant White
£22.99 inc. VAT RRP £31.72 Save 27%£19.16 ex. VAT£9.20 per litre
Save £15.31 vs RRP
Crown Quick Dry Gloss Pure Brilliant White 2.5L tin
Crown Quick Dry Gloss Pure Brilliant White 2.5L
£22.99 inc. VAT RRP £38.30 Save 39%£19.16 ex. VAT£9.20 per litre
Save £2.68 vs RRP
Leyland Wood & Metal Undercoat 750ml tin in Brilliant White
Leyland
Leyland Wood & Metal Undercoat 750ml Brilliant White
£9.99 inc. VAT RRP £12.67 Save 21%£8.33 ex. VAT£13.32 per litre
Save £3.87 vs RRP
Leyland Wood & Metal Quick Dry Satin 1.25L tin in Brilliant White
Leyland
Leyland Wood & Metal Quick Dry Satin 1.25L Brilliant White
£11.99 inc. VAT RRP £15.86 Save 24%£9.99 ex. VAT£9.59 per litre
Save £8.73 vs RRP
Leyland Wood & Metal Undercoat 2.5L tin in Brilliant White
Leyland
Leyland Wood & Metal Undercoat 2.5L Brilliant White
£22.99 inc. VAT RRP £31.72 Save 27%£19.16 ex. VAT£9.20 per litre
Save £2.68 vs RRP
Leyland Wood & Metal Quick Dry Satin 750ml tin in Brilliant White
Leyland
Leyland Wood & Metal Quick Dry Satin 750ml Brilliant White
£9.99 inc. VAT RRP £12.67 Save 21%£8.33 ex. VAT£13.32 per litre
Save £7.43 vs RRP
Leyland Walls & Ceilings Matt Emulsion 2.5L in Brilliant White
Leyland
Leyland Walls & Ceilings Matt Emulsion 2.5L Brilliant White
£18.99 inc. VAT RRP £26.42 Save 28%£15.83 ex. VAT£7.60 per litre
Save £8.84 vs RRP
Dulux Weathershield Quick Drying Exterior Gloss 1L, Extra Deep
Dulux Weathershield Quick Drying Exterior Gloss 1L Extra Deep
£13.99 inc. VAT RRP £22.83 Save 38%£11.66 ex. VAT£13.99 per litre
Save £10.54 vs RRP
Leyland Kitchen & Bathroom Mid Sheen 2.5L tin in Brilliant White
Leyland
Leyland Kitchen & Bathroom Mid Sheen 2.5L Brilliant White
£27.99 inc. VAT RRP £38.53 Save 27%£23.33 ex. VAT£11.20 per litre
Save £2.68 vs RRP
Leyland Wood & Metal Non Drip Gloss 750ml in Brilliant White
Leyland
Leyland Wood & Metal Non Drip Gloss 750ml Brilliant White
£9.99 inc. VAT RRP £12.67 Save 21%£8.33 ex. VAT£13.32 per litre
Save £8.73 vs RRP
Leyland Wood & Metal Non Drip Gloss 2.5L in Brilliant White
Leyland
Leyland Wood & Metal Non Drip Gloss 2.5L Brilliant White
£22.99 inc. VAT RRP £31.72 Save 27%£19.16 ex. VAT£9.20 per litre
Save £7.43 vs RRP
Leyland Walls & Ceilings Silk Emulsion 2.5L in Brilliant White
Leyland
Leyland Walls & Ceilings Silk Emulsion 2.5L Brilliant White
£18.99 inc. VAT RRP £26.42 Save 28%£15.83 ex. VAT£7.60 per litre
Save £3.87 vs RRP
Leyland Wood & Metal Non Drip Gloss 1.25L in Brilliant White
Leyland
Leyland Wood & Metal Non Drip Gloss 1.25L Brilliant White
£11.99 inc. VAT RRP £15.86 Save 24%£9.99 ex. VAT£9.59 per litre
Save £18.88 vs RRP
Dulux Weathershield Quick Dry Satin 1L in Medium Base
Dulux Weathershield Quick Dry Satin 1L Medium Base
£25.99 inc. VAT RRP £44.87 Save 42%£21.66 ex. VAT£25.99 per litre
Save £11.80 vs RRP
Granocryl Textured Masonry paint 5L tin in Brilliant White
Granocryl
Granocryl Textured Masonry Paint 5L Brilliant White
£25.99 inc. VAT RRP £37.79 Save 31%£21.66 ex. VAT£5.20 per litre
Save £12.82 vs RRP
Dulux Rich Matt 7L Pure Brilliant White
Dulux Rich Matt 7L Pure Brilliant White
£23.99 inc. VAT RRP £36.81 Save 34%£19.99 ex. VAT£3.43 per litre
Save £4.10 vs RRP
Rustins Quick Dry Primer and Undercoat White 500ml tin
Rustins Quick Dry Primer & Undercoat White 500ml
£9.99 inc. VAT RRP £14.09 Save 29%£8.33 ex. VAT£19.98 per litre
Save £2.05 vs RRP
Rustins Quick Dry Primer and Undercoat White 250ml tin
Rustins Quick Dry Primer & Undercoat White 250ml
£5.99 inc. VAT RRP £8.04 Save 25%£4.99 ex. VAT£23.96 per litre
Save £10.05 vs RRP
Leyland Trade Super Leytex Matt 10L Brilliant White
Leyland Trade Super Leytex Matt Emulsion - 10L Brilliant White
£27.99 inc. VAT RRP £38.04 Save 26%£23.33 ex. VAT£2.80 per litre
Save £17.30 vs RRP
Leyland Trade Super Leytex Matt 15L in Brilliant White
Leyland Trade Super Leytex Matt 15L Brilliant White
£43.99 inc. VAT RRP £61.29 Save 28%£36.66 ex. VAT£2.93 per litre
Save £13.16 vs RRP
Vinyl Matt - 2.5L Brilliant White
Leyland Trade Vinyl Matt 2.5L, Brilliant White
£24.99 inc. VAT RRP £38.15 Save 34%£20.83 ex. VAT£10.00 per litre
Save £24.69 vs RRP
Leyland Trade Hardwearing Matt 5L Brilliant White tin
Leyland Trade Hardwearing Matt Emulsion 5L, Brilliant White
£45.99 inc. VAT RRP £70.68 Save 34%£38.33 ex. VAT£9.20 per litre
Save £27.38 vs RRP
Dulux Silk 10L in Pure Brilliant White
Dulux Silk 10L Pure Brilliant White
£38.99 inc. VAT RRP £66.37 Save 41%£32.49 ex. VAT£3.90 per litre
Save £25.28 vs RRP
Dulux Matt Pure Brilliant White 10L tin
Dulux Matt Emulsion 10L Pure Brilliant White
£35.99 inc. VAT RRP £61.27 Save 41%£29.99 ex. VAT£3.60 per litre
Save £21.40 vs RRP
Leyland Trade vinyl matt white 5L
Leyland Trade Vinyl Matt 5L White
£37.99 inc. VAT RRP £59.39 Save 36%£31.66 ex. VAT£7.60 per litre
Save £9.47 vs RRP
Johnstone's Silk 10L in Pure Brilliant White
Johnstone's Silk 10L - Pure Brilliant White
£26.99 inc. VAT RRP £36.46 Save 25%£22.49 ex. VAT£2.70 per litre
Save £10.60 vs RRP
Dulux Once Gloss 1.25L tin in Pure Brilliant White
Dulux Once Gloss 1.25L Pure Brilliant White
£15.99 inc. VAT RRP £26.59 Save 39%£13.33 ex. VAT£12.79 per litre
Save £24.59 vs RRP
Dulux Primer & Undercoat for Wood 2.5L
Dulux Primer & Undercoat for Wood 2.5L
£33.99 inc. VAT RRP £58.58 Save 41%£28.33 ex. VAT£13.60 per litre
Save £9.47 vs RRP
Johnstone's Matt emulsion 10L in Brilliant White
Johnstone's Matt - Brilliant White - 10L
£26.99 inc. VAT RRP £36.46 Save 25%£22.49 ex. VAT£2.70 per litre
Sold outSave £11.14 vs RRP
Dulux Primer & Undercoat for Wood 750ml
Dulux Primer & Undercoat for Wood 750ml
£15.99 inc. VAT RRP £27.13 Save 41%£13.33 ex. VAT£21.32 per litre
Save £9.51 vs RRP
Johnstone's Wall & Ceiling Matt 6L tin in Brilliant White
Johnstone's Wall & Ceiling Matt 6L - Brilliant White
£26.99 inc. VAT RRP £36.50 Save 26%£22.49 ex. VAT£4.50 per litre
Save £6.34 vs RRP
Johnstone's Matt emulsion 5L in Brilliant White
Johnstone's Matt - Brilliant White - 5L
£17.99 inc. VAT RRP £24.33 Save 26%£14.99 ex. VAT£3.60 per litre

How to choose white paint

Choose by surface first, then by the shade of white.

OptionBest forThings to know
Brilliant white emulsionCeilings and bright, modern wallsCan look stark in north-facing rooms
Warm or off-white emulsionLiving rooms and north-facing roomsSlight yellow or red undertone feels softer
Cool white emulsionSouth-facing rooms and kitchensGrey or blue undertone feels crisp and fresh
White gloss or satinwoodSkirting, doors and window framesOil-based white may yellow over time
White ceiling paintCeilingsOften flat matt to hide marks and roller lines

White Paint: frequently asked questions

What is the difference between white matt emulsion and gloss?

Matt emulsion is a flat finish for walls and ceilings. Gloss is shiny and hard wearing, so it is used on woodwork and metal.

Do I need undercoat before white gloss?

Bare or dark surfaces usually need primer and undercoat first. Some paints are self undercoating, so check the tin.

How many coats of white emulsion do I need?

Two coats are normal, and fresh plaster needs a mist coat first. Going from a dark colour may need extra coats.

What is Pure Brilliant White?

It is a very bright white commonly used on ceilings and walls. It can look cooler than softer whites.

Can I paint white over stains?

Use a stain blocking primer first, then apply your white topcoat. Otherwise stains can show through.

Buying in bulk or for your business?

Landlords, trades and facilities teams can ask us for a quote on larger quantities.

Trade and bulk orders