White Paint

Brilliant white covers more jobs than any other colour. This range includes white emulsion paint, white matt emulsion for walls and ceilings, white gloss paint for woodwork, undercoat paint and primer undercoat paint, from Dulux, Leyland Trade, Johnstone's, Berger, Crown and Ronseal.

For walls and ceilings choose a white matt paint, since matt hides flaws and looks even in daylight. Dulux white paint such as Pure Brilliant White is a familiar choice, while trade white emulsion in 10L tubs works out sensibly for larger rooms. Use satin or white gloss on doors, skirting and window frames, which are easier to wipe down.

Bare wood, metal and stained areas need a primer or primer undercoat first, followed by gloss or satin topcoats for a smooth finish. Check whether the product is water-based or solvent-based, since this affects drying, brush cleaning and smell. Compare coverage on the tin with your wall area before buying, and keep a little spare for touch ups. A stain blocking primer is useful on knots and marks.

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352 products

Sold outSave £7.57 vs RRP
Leyland Trade MDF Primer 750ml in white
Leyland Trade MDF Primer White 750ml
£14.99 inc. VAT RRP £22.56 Save 33%£12.49 ex. VAT£19.99 per litre
Save £8.53 vs RRP
Leyland Trade Acrylic Primer Undercoat 750ml tin
Leyland Trade Acrylic Primer Undercoat 750ml
£16.99 inc. VAT RRP £25.52 Save 33%£14.16 ex. VAT£22.65 per litre
Sold outSave £7.03 vs RRP
Leyland Trade High Gloss 750ml in Brilliant White
Leyland Trade High Gloss Brilliant White 750ml
£14.99 inc. VAT RRP £22.02 Save 31%£12.49 ex. VAT£19.99 per litre
Save £29.61 vs RRP
Dulux Easycare Matt 5L tin in PBW
Dulux Easycare Matt 5L PBW
£39.99 inc. VAT RRP £69.60 Save 42%£33.33 ex. VAT£8.00 per litre
Save £38.73 vs RRP
Armstead Trade Vinyl Matt white emulsion 10L tub
Armstead Trade Vinyl Matt Emulsion 10L - White
£53.99 inc. VAT RRP £92.72 Save 41%£44.99 ex. VAT£5.40 per litre
Save £3.30 vs RRP
Leyland Trade Acrylic Eggshell 750ml tin
Leyland Trade Acrylic Eggshell 750ml
£19.99 inc. VAT RRP £23.29 Save 14%£16.66 ex. VAT£26.65 per litre
Save £16.24 vs RRP
Dulux Matt Pure Brilliant White 6L tin
Dulux Matt 6L Special Value Pure Brilliant White
£22.99 inc. VAT RRP £39.23 Save 41%£19.16 ex. VAT£3.83 per litre
Sold outSave £31.62 vs RRP
Leyland Trade Smart Multi-Surface 5L in Brilliant White
Leyland Trade Smart Multi-Surface Paint 5L Brilliant White
£55.99 inc. VAT RRP £87.61 Save 36%£46.66 ex. VAT£11.20 per litre
Save £24.93 vs RRP
Dulux Weathershield Multi Surface Quick Dry Satin 750ml in Pure Brilliant White
Dulux Weathershield Multi Surface Satin 750ml Pure Brilliant White
£34.99 inc. VAT RRP £59.92 Save 41%£29.16 ex. VAT£46.65 per litre
Save £6.65 vs RRP
Crown Quick Dry Multi Surface Primer & Undercoat 750ml
Crown Quick Dry Multi Surface Primer & Undercoat 750ml
£10.99 inc. VAT RRP £17.64 Save 37%£9.16 ex. VAT£14.65 per litre
Save £47.89 vs RRP
Dulux Weathershield Multi Surface Quick Dry Satin 2.5L in Pure Brilliant White
Dulux Weathershield Multi Surface Satin 2.5L Pure Brilliant White
£64.99 inc. VAT RRP £112.88 Save 42%£54.16 ex. VAT£26.00 per litre
Save £6.65 vs RRP
Crown Quick Dry Satin 750ml tin in Pure Brilliant White
Crown Quick Dry Satin Pure Brilliant White - 750ml
£10.99 inc. VAT RRP £17.64 Save 37%£9.16 ex. VAT£14.65 per litre
Save £15.86 vs RRP
Johnstone's One Coat Matt Brilliant White 2.5L tin
Johnstone's One Coat Matt Brilliant White 2.5L
£17.99 inc. VAT RRP £33.85 Save 46%£14.99 ex. VAT£7.20 per litre
Save £20.03 vs RRP
Dulux Professional Undercoat 2.5L in Brilliant White
Dulux Professional Undercoat 2.5L - Brilliant White
£26.99 inc. VAT RRP £47.02 Save 42%£22.49 ex. VAT£10.80 per litre
Save £12.90 vs RRP
Armstead Trade quick dry wood primer undercoat 1L tin
Armstead Trade Quick Dry Wood Primer Undercoat 1L
£17.99 inc. VAT RRP £30.89 Save 41%£14.99 ex. VAT£17.99 per litre
Sold outSave £6.65 vs RRP
Crown Non Drip Gloss 750ml tin in Pure Brilliant White
Crown Non Drip Gloss Pure Brilliant White - 750ml
£10.99 inc. VAT RRP £17.64 Save 37%£9.16 ex. VAT£14.65 per litre
Save £41.30 vs RRP
Armstead Trade quick dry wood primer undercoat 5L
Armstead Trade Quick Dry Wood Primer Undercoat - 5L
£55.99 inc. VAT RRP £97.29 Save 42%£46.66 ex. VAT£11.20 per litre
Save £15.31 vs RRP
Crown Non Drip Gloss 2.5L tin in Pure Brilliant White
Crown Non Drip Gloss Pure Brilliant White - 2.5L
£22.99 inc. VAT RRP £38.30 Save 39%£19.16 ex. VAT£9.20 per litre
Save £18.75 vs RRP
Non Drip Gloss 2.5L - Brilliant White
Leyland Trade Non Drip Gloss 2.5L, Brilliant White
£34.99 inc. VAT RRP £53.74 Save 34%£29.16 ex. VAT£14.00 per litre
Sold outSave £25.49 vs RRP
Truguard Pliolite Masonry Paint - 5L Brilliant White
Leyland Trade Truguard Pliolite Masonry Paint 5L, Brilliant White
£45.99 inc. VAT RRP £71.48 Save 35%£38.33 ex. VAT£9.20 per litre
Save £18.75 vs RRP
Truguard Smooth Masonry Paint - 5L Brilliant White
Leyland Trade Truguard Smooth Masonry Paint 5L, Brilliant White
£34.99 inc. VAT RRP £53.74 Save 34%£29.16 ex. VAT£7.00 per litre
Save £25.13 vs RRP
Armstead Trade undercoat 2.5L Dark Grey
Armstead Trade Undercoat 2.5L Dark Grey
£33.99 inc. VAT RRP £59.12 Save 42%£28.33 ex. VAT£13.60 per litre
Save £18.61 vs RRP
Armstead Trade white undercoat 2.5L
Armstead Trade Undercoat, White, 2.5L
£25.99 inc. VAT RRP £44.60 Save 41%£21.66 ex. VAT£10.40 per litre
Save £27.23 vs RRP
Armstead Trade satin brilliant white 2.5L tin
Armstead Trade Satin Brilliant White 2.5L
£36.99 inc. VAT RRP £64.22 Save 42%£30.83 ex. VAT£14.80 per litre
Save £15.31 vs RRP
Crown Quick Dry Satin 2.5L tin in Pure Brilliant White
Crown Quick Dry Satin Pure Brilliant White - 2.5L
£22.99 inc. VAT RRP £38.30 Save 39%£19.16 ex. VAT£9.20 per litre
Save £18.75 vs RRP
Truguard Fine Texture Masonry Paint - 5L Brilliant White
Leyland Trade Truguard Fine Texture Masonry Paint 5L, Brilliant White
£34.99 inc. VAT RRP £53.74 Save 34%£29.16 ex. VAT£7.00 per litre
Save £31.87 vs RRP
Armstead Trade undercoat white 5L tin
Armstead Trade Undercoat 5L White
£44.99 inc. VAT RRP £76.86 Save 41%£37.49 ex. VAT£9.00 per litre
Sold outSave £22.08 vs RRP
Multi Surface Undercoat 5L - Brilliant White
Leyland Trade Multi Surface Undercoat 5L, Brilliant White
£39.99 inc. VAT RRP £62.07 Save 35%£33.33 ex. VAT£8.00 per litre
Save £23.36 vs RRP
Armstead Trade quick dry wood primer undercoat 2.5L
Armstead Trade Quick Dry Wood Primer Undercoat, 2.5L
£31.99 inc. VAT RRP £55.35 Save 42%£26.66 ex. VAT£12.80 per litre
Save £25.55 vs RRP
Armstead Trade Quick Dry Gloss 2.5L in Brilliant White
Armstead Trade Quick Dry Gloss 2.5L Brilliant White
£35.99 inc. VAT RRP £61.54 Save 41%£29.99 ex. VAT£14.40 per litre
Save £18.61 vs RRP
Armstead Trade High Gloss white paint 2.5L
Armstead Trade High Gloss 2.5L White
£25.99 inc. VAT RRP £44.60 Save 41%£21.66 ex. VAT£10.40 per litre
Save £11.41 vs RRP
Armstead Trade high gloss brilliant white paint 1L tin
Armstead Trade High Gloss Paint, Brilliant White 1L
£15.99 inc. VAT RRP £27.40 Save 41%£13.33 ex. VAT£15.99 per litre
Save £22.48 vs RRP
Armstead Trade high gloss brilliant white 2.5L tin
Armstead Trade High Gloss 2.5L Brilliant White
£30.99 inc. VAT RRP £53.47 Save 42%£25.83 ex. VAT£12.40 per litre
Save £37.16 vs RRP
Armstead Trade high gloss brilliant white paint 5L tin
Armstead Trade High Gloss Paint, Brilliant White 5L
£50.99 inc. VAT RRP £88.15 Save 42%£42.49 ex. VAT£10.20 per litre
Save £22.56 vs RRP
Armstead Trade Vinyl Matt white emulsion 5L
Armstead Trade Vinyl Matt Emulsion 5L White
£31.99 inc. VAT RRP £54.55 Save 41%£26.66 ex. VAT£6.40 per litre
Sold outSave £27.65 vs RRP
Armstead Trade Vinyl Matt 5L tin in Brilliant White
Armstead Trade Vinyl Matt Emulsion 5L Brilliant White
£38.99 inc. VAT RRP £66.64 Save 41%£32.49 ex. VAT£7.80 per litre
Save £48.84 vs RRP
Armstead Trade Durable Acrylic Eggshell 5L tin in white
Armstead Trade Durable Acrylic Eggshell - White, 5L
£66.99 inc. VAT RRP £115.83 Save 42%£55.83 ex. VAT£13.40 per litre
Save £15.86 vs RRP
Johnstone's Bathroom Midsheen 2.5L tin in Brilliant White
Johnstone's Bathroom Midsheen 2.5L Brilliant White
£17.99 inc. VAT RRP £33.85 Save 46%£14.99 ex. VAT£7.20 per litre
Save £6.44 vs RRP
Ronseal One Coat Everywhere Matt Paint 2.5L tin in Pure Brilliant White
Ronseal One Coat Everywhere Matt Paint 2.5L Pure Brilliant White
£26.99 inc. VAT RRP £33.43 Save 19%£22.49 ex. VAT£10.80 per litre
Save £15.43 vs RRP
Dulux Matt Pure Brilliant White 5L tin
Dulux Matt Pure Brilliant White 5L
£22.99 inc. VAT RRP £38.42 Save 40%£19.16 ex. VAT£4.60 per litre
Save £15.43 vs RRP
Dulux Silk Emulsion 5L tin in Pure Brilliant White
Dulux Silk Emulsion Paint 5L Pure Brilliant White
£22.99 inc. VAT RRP £38.42 Save 40%£19.16 ex. VAT£4.60 per litre
Save £23.98 vs RRP
Dulux Once Satinwood 2.5L in Pure Brilliant White
Dulux Once Satinwood 2.5L - Pure Brilliant White
£32.99 inc. VAT RRP £56.97 Save 42%£27.49 ex. VAT£13.20 per litre
Save £44.52 vs RRP
Zinsser Allcoat Exterior Water Based Gloss White 2.5L tin
Zinsser Allcoat Exterior Water Based Gloss White 2.5L
£80.99 inc. VAT RRP £125.51 Save 35%£67.49 ex. VAT£32.40 per litre
Save £35.37 vs RRP
Zinsser Allcoat Exterior Water Based Satin White 2.5L tin
Zinsser Allcoat Exterior Water Based Satin White 2.5L
£62.99 inc. VAT RRP £98.36 Save 35%£52.49 ex. VAT£25.20 per litre
Save £15.86 vs RRP
Johnstone's Kitchen Matt 2.5L in Pure Brilliant White
Johnstone's Kitchen Matt 2.5L - Pure Brilliant White
£17.99 inc. VAT RRP £33.85 Save 46%£14.99 ex. VAT£7.20 per litre
Save £21.26 vs RRP
Dulux Magic White Matt 2.5L tin in Pure Brilliant White
Dulux Magic White Matt 2.5L Pure Brilliant White
£28.99 inc. VAT RRP £50.25 Save 42%£24.16 ex. VAT£11.60 per litre
Save £21.26 vs RRP
Dulux Magic White Silk 2.5L tin
Dulux Magic White Silk 2.5L
£28.99 inc. VAT RRP £50.25 Save 42%£24.16 ex. VAT£11.60 per litre
Quick Dry Gloss 1.25L - White
Berger
Berger Quick Dry Gloss 1.25L, White
£11.99 inc. VAT £9.99 ex. VAT£9.59 per litre

How to choose white paint

Choose by surface first, then by the shade of white.

OptionBest forThings to know
Brilliant white emulsionCeilings and bright, modern wallsCan look stark in north-facing rooms
Warm or off-white emulsionLiving rooms and north-facing roomsSlight yellow or red undertone feels softer
Cool white emulsionSouth-facing rooms and kitchensGrey or blue undertone feels crisp and fresh
White gloss or satinwoodSkirting, doors and window framesOil-based white may yellow over time
White ceiling paintCeilingsOften flat matt to hide marks and roller lines

White Paint: frequently asked questions

What is the difference between white matt emulsion and gloss?

Matt emulsion is a flat finish for walls and ceilings. Gloss is shiny and hard wearing, so it is used on woodwork and metal.

Do I need undercoat before white gloss?

Bare or dark surfaces usually need primer and undercoat first. Some paints are self undercoating, so check the tin.

How many coats of white emulsion do I need?

Two coats are normal, and fresh plaster needs a mist coat first. Going from a dark colour may need extra coats.

What is Pure Brilliant White?

It is a very bright white commonly used on ceilings and walls. It can look cooler than softer whites.

Can I paint white over stains?

Use a stain blocking primer first, then apply your white topcoat. Otherwise stains can show through.

Buying in bulk or for your business?

Landlords, trades and facilities teams can ask us for a quote on larger quantities.

Trade and bulk orders