White Paint

Brilliant white covers more jobs than any other colour. This range includes white emulsion paint, white matt emulsion for walls and ceilings, white gloss paint for woodwork, undercoat paint and primer undercoat paint, from Dulux, Leyland Trade, Johnstone's, Berger, Crown and Ronseal.

For walls and ceilings choose a white matt paint, since matt hides flaws and looks even in daylight. Dulux white paint such as Pure Brilliant White is a familiar choice, while trade white emulsion in 10L tubs works out sensibly for larger rooms. Use satin or white gloss on doors, skirting and window frames, which are easier to wipe down.

Bare wood, metal and stained areas need a primer or primer undercoat first, followed by gloss or satin topcoats for a smooth finish. Check whether the product is water-based or solvent-based, since this affects drying, brush cleaning and smell. Compare coverage on the tin with your wall area before buying, and keep a little spare for touch ups. A stain blocking primer is useful on knots and marks.

Filters

Sort by:

352 products

Save £7.91 vs RRP
Johnstone's Wall & Ceiling Matt 2.5L in Brilliant White
Johnstone's Wall & Ceiling Matt 2.5L - Brilliant White
£15.99 inc. VAT RRP £23.90 Save 33%£13.33 ex. VAT£6.40 per litre
Save £13.85 vs RRP
Johnstone's Wall & Ceiling Matt 5L in Brilliant White
Johnstone's Wall & Ceiling Matt 5L - Brilliant White
£26.99 inc. VAT RRP £40.84 Save 33%£22.49 ex. VAT£5.40 per litre
Save £8.93 vs RRP
Crown Walls and Ceilings Matt Emulsion 5L in Pure Brilliant White
Crown Walls & Ceilings Matt Emulsion 5L - Pure Brilliant White
£18.99 inc. VAT RRP £27.92 Save 31%£15.83 ex. VAT£3.80 per litre
Save £11.27 vs RRP
Johnstone's Exterior Undercoat 2.5L tin in White
Johnstone's Exterior Undercoat White 2.5L
£31.99 inc. VAT RRP £43.26 Save 26%£26.66 ex. VAT£12.80 per litre
Save £7.91 vs RRP
Johnstone's Wall & Ceiling Soft Sheen 2.5L tin in Brilliant White
Johnstone's Wall & Ceiling Soft Sheen 2.5L - Brilliant White
£15.99 inc. VAT RRP £23.90 Save 33%£13.33 ex. VAT£6.40 per litre
Save £30.66 vs RRP
Leyland Trade Acrylic Eggshell 5L tin in Brilliant White
Leyland Trade Acrylic Eggshell 5L Brilliant White
£53.99 inc. VAT RRP £84.65 Save 36%£44.99 ex. VAT£10.80 per litre
Save £3.07 vs RRP
Your Home Quick Drying Gloss 750ml tin in Brilliant White
Your Home
Your Home Quick Drying Gloss 750ml Brilliant White
£7.99 inc. VAT RRP £11.06 Save 27%£6.66 ex. VAT£10.65 per litre
Save £14.12 vs RRP
Johnstone's Wall & Ceiling Silk 5L tin in Brilliant White
Johnstone's Wall & Ceiling Silk 5L - Brilliant White
£26.99 inc. VAT RRP £41.11 Save 34%£22.49 ex. VAT£5.40 per litre
Sold outSave £17.79 vs RRP
MDF Primer 2.5L - White
Leyland Trade MDF Primer 2.5L, White
£32.99 inc. VAT RRP £50.78 Save 35%£27.49 ex. VAT£13.20 per litre
Save £31.52 vs RRP
Dulux Magic White Silk 5L tin in Pure Brilliant White
Dulux Magic White Silk 5L Pure Brilliant White
£43.99 inc. VAT RRP £75.51 Save 41%£36.66 ex. VAT£8.80 per litre
Save £31.52 vs RRP
Dulux Magic White Matt 5L tin in Pure Brilliant White
Dulux Magic White Matt 5L Pure Brilliant White
£43.99 inc. VAT RRP £75.51 Save 41%£36.66 ex. VAT£8.80 per litre
Sold outSave £19.29 vs RRP
Leyland Trade Contract Undercoat 5L in Brilliant White
Leyland Trade Contract Undercoat 5L Brilliant White
£34.99 inc. VAT RRP £54.28 Save 35%£29.16 ex. VAT£7.00 per litre
Save £20.44 vs RRP
Leyland Trade Acrylic Eggshell 2.5L tin in white
Leyland Trade Acrylic Eggshell 2.5L White
£35.99 inc. VAT RRP £56.43 Save 36%£29.99 ex. VAT£14.40 per litre
Save £26.79 vs RRP
Zinsser Perma-White Interior Matt Mould Resistant Paint 2.5L tin
Zinsser Perma-White Interior Matt Mould Resistant Paint 2.5L
£48.99 inc. VAT RRP £75.78 Save 35%£40.83 ex. VAT£19.60 per litre
Save £4.82 vs RRP
Leyland Trade Acrylic Primer Undercoat 2.5L tin in white
Leyland Trade Acrylic Primer Undercoat 2.5L White
£26.99 inc. VAT RRP £31.81 Save 15%£22.49 ex. VAT£10.80 per litre
Save £19.09 vs RRP
Leyland Trade Eggshell 2.5L in Brilliant White
Leyland Trade Eggshell Paint 2.5L Brilliant White
£35.99 inc. VAT RRP £55.08 Save 34%£29.99 ex. VAT£14.40 per litre
Save £7.17 vs RRP
Leyland Trade Acrylic Primer Undercoat 5L tin in white
Leyland Trade Acrylic Primer Undercoat 5L White
£46.99 inc. VAT RRP £54.16 Save 13%£39.16 ex. VAT£9.40 per litre
Save £26.79 vs RRP
Zinsser Perma-White Interior Satin Mould Resistant Paint 2.5L tin
Zinsser Perma-White Interior Satin Mould Resistant Paint 2.5L
£48.99 inc. VAT RRP £75.78 Save 35%£40.83 ex. VAT£19.60 per litre
Save £28.56 vs RRP
Leyland Trade Undercoat 5L in White
Leyland Trade Undercoat 5L White
£50.99 inc. VAT RRP £79.55 Save 35%£42.49 ex. VAT£10.20 per litre
Save £15.27 vs RRP
Leyland Trade Gloss 2.5L in Brilliant White
Leyland Trade Liquid Gloss Paint 2.5L Brilliant White
£27.99 inc. VAT RRP £43.26 Save 35%£23.33 ex. VAT£11.20 per litre
Save £16.22 vs RRP
Leyland Trade Undercoat 2.5L in White
Leyland Trade Undercoat 2.5L White
£29.99 inc. VAT RRP £46.21 Save 35%£24.99 ex. VAT£12.00 per litre
Save £1.98 vs RRP
Rustins Quick Dry Small Job Satin White 250ml tin
Rustins Quick Dry Small Job Satin White 250ml
£6.99 inc. VAT RRP £8.97 Save 22%£5.83 ex. VAT£27.96 per litre
Save £28.82 vs RRP
Leyland Trade Gloss 5L in Brilliant White
Leyland Trade Liquid Gloss Paint 5L Brilliant White
£50.99 inc. VAT RRP £79.81 Save 36%£42.49 ex. VAT£10.20 per litre
Save £3.18 vs RRP
Ronseal Super Flexible Primer and Undercoat Grey 750ml
Ronseal Super Flexible Primer & Undercoat Grey 750ml
£15.99 inc. VAT RRP £19.17 Save 16%£13.33 ex. VAT£21.32 per litre
Sold outSave £23.73 vs RRP
One Coat Gloss 2.5L - Brilliant White
Leyland Trade One Coat Gloss 2.5L, Brilliant White
£43.99 inc. VAT RRP £67.72 Save 35%£36.66 ex. VAT£17.60 per litre
Save £14.46 vs RRP
Multi Surface Undercoat 2.5L - Brilliant White
Leyland Trade Multi Surface Undercoat 2.5L, Brilliant White
£27.99 inc. VAT RRP £42.45 Save 34%£23.33 ex. VAT£11.20 per litre
Save £30.66 vs RRP
Satinwood 5L - Brilliant White
Leyland Trade Satinwood 5L, Brilliant White
£53.99 inc. VAT RRP £84.65 Save 36%£44.99 ex. VAT£10.80 per litre
Save £3.18 vs RRP
Ronseal Super Flexible Primer and Undercoat White 750ml
Ronseal Super Flexible Primer & Undercoat White 750ml
£15.99 inc. VAT RRP £19.17 Save 16%£13.33 ex. VAT£21.32 per litre
Save £17.11 vs RRP
Satinwood 2.5L - Brilliant White
Leyland Trade Satinwood 2.5L, Brilliant White
£30.99 inc. VAT RRP £48.10 Save 35%£25.83 ex. VAT£12.40 per litre
Save £8.72 vs RRP
Leyland Trade Fast Drying Plus Undercoat 750ml in Brilliant White
Leyland Trade Fast Drying Plus Undercoat 750ml Brilliant White
£15.99 inc. VAT RRP £24.71 Save 35%£13.33 ex. VAT£21.32 per litre
Sold outSave £22.08 vs RRP
Leyland Trade Fast Drying Plus Undercoat 2.5L in Brilliant White
Leyland Trade Fast Drying Plus Undercoat 2.5L Brilliant White
£39.99 inc. VAT RRP £62.07 Save 35%£33.33 ex. VAT£16.00 per litre
Save £8.72 vs RRP
Leyland Trade Fast Drying Plus Gloss 750ml in Brilliant White
Leyland Trade Fast Drying Plus Gloss 750ml Brilliant White
£15.99 inc. VAT RRP £24.71 Save 35%£13.33 ex. VAT£21.32 per litre
Save £22.08 vs RRP
Leyland Trade Fast Drying Plus Satin 2.5L in Brilliant White
Leyland Trade Fast Drying Plus Satin 2.5L Brilliant White
£39.99 inc. VAT RRP £62.07 Save 35%£33.33 ex. VAT£16.00 per litre
Save £8.72 vs RRP
Leyland Trade Fast Drying Plus Satin 750ml in Brilliant White
Leyland Trade Fast Drying Plus Satin 750ml Brilliant White
£15.99 inc. VAT RRP £24.71 Save 35%£13.33 ex. VAT£21.32 per litre
Sold outSave £22.08 vs RRP
Leyland Trade Fast Drying Plus Gloss 2.5L in Brilliant White
Leyland Trade Fast Drying Plus Gloss 2.5L Brilliant White
£39.99 inc. VAT RRP £62.07 Save 35%£33.33 ex. VAT£16.00 per litre
Save £9.68 vs RRP
Johnstone's Wall & Ceiling Matt 7.5L tin in Brilliant White
Johnstone's Wall & Ceiling Matt 7.5L - Brilliant White
£17.99 inc. VAT RRP £27.67 Save 34%£14.99 ex. VAT£2.40 per litre
Save £11.59 vs RRP
Leyland Trade Undercoat 750ml in Dark Grey
Leyland Trade Undercoat 750ml Dark Grey
£21.99 inc. VAT RRP £33.58 Save 34%£18.33 ex. VAT£29.32 per litre
Sold outSave £11.59 vs RRP
Leyland Trade Undercoat 750ml in Mid Grey
Leyland Trade Undercoat 750ml Mid Grey
£21.99 inc. VAT RRP £33.58 Save 34%£18.33 ex. VAT£29.32 per litre
Save £8.53 vs RRP
Leyland Trade Wood Primer 750ml in white
Leyland Trade Wood Primer White 750ml
£16.99 inc. VAT RRP £25.52 Save 33%£14.16 ex. VAT£22.65 per litre
Sold outSave £12.13 vs RRP
Leyland Trade One Coat Gloss 750ml in Brilliant White
Leyland Trade One Coat Gloss Paint 750ml Brilliant White
£21.99 inc. VAT RRP £34.12 Save 35%£18.33 ex. VAT£29.32 per litre
Sold outSave £4.96 vs RRP
Johnstone's Exterior Quick Dry Satin 750ml in Brilliant White
Johnstone's Exterior Quick Dry Satin Brilliant White 750ml
£14.99 inc. VAT RRP £19.95 Save 24%£12.49 ex. VAT£19.99 per litre
Save £8.26 vs RRP
Leyland Trade Non Drip Gloss 750ml in Brilliant White
Leyland Trade Non Drip Gloss Brilliant White 750ml
£16.99 inc. VAT RRP £25.25 Save 32%£14.16 ex. VAT£22.65 per litre
Save £10.21 vs RRP
Leyland Trade Satinwood 750ml in Brilliant White
Leyland Trade Satinwood Brilliant White 750ml
£17.99 inc. VAT RRP £28.20 Save 36%£14.99 ex. VAT£23.99 per litre
Save £32.33 vs RRP
Armstead Trade High Gloss white 5L tin
Armstead Trade High Gloss - White, 5L
£43.99 inc. VAT RRP £76.32 Save 42%£36.66 ex. VAT£8.80 per litre
Save £7.03 vs RRP
Leyland Trade Undercoat 750ml in Brilliant White
Leyland Trade Undercoat 750ml Brilliant White
£14.99 inc. VAT RRP £22.02 Save 31%£12.49 ex. VAT£19.99 per litre
Save £18.69 vs RRP
Dulux Easycare Matt 2.5L in Pure Brilliant White
Dulux Easycare Matt 2.5L Pure Brilliant White
£26.99 inc. VAT RRP £45.68 Save 40%£22.49 ex. VAT£10.80 per litre
Save £9.41 vs RRP
Leyland Trade All Purpose Primer 750ml tin
Leyland Trade All Purpose Primer 750ml
£17.99 inc. VAT RRP £27.40 Save 34%£14.99 ex. VAT£23.99 per litre
Save £4.05 vs RRP
Leyland Trade Eggshell 750ml in Brilliant White
Leyland Trade Eggshell Paint 750ml Brilliant White
£15.99 inc. VAT RRP £20.04 Save 20%£13.33 ex. VAT£21.32 per litre

How to choose white paint

Choose by surface first, then by the shade of white.

OptionBest forThings to know
Brilliant white emulsionCeilings and bright, modern wallsCan look stark in north-facing rooms
Warm or off-white emulsionLiving rooms and north-facing roomsSlight yellow or red undertone feels softer
Cool white emulsionSouth-facing rooms and kitchensGrey or blue undertone feels crisp and fresh
White gloss or satinwoodSkirting, doors and window framesOil-based white may yellow over time
White ceiling paintCeilingsOften flat matt to hide marks and roller lines

White Paint: frequently asked questions

What is the difference between white matt emulsion and gloss?

Matt emulsion is a flat finish for walls and ceilings. Gloss is shiny and hard wearing, so it is used on woodwork and metal.

Do I need undercoat before white gloss?

Bare or dark surfaces usually need primer and undercoat first. Some paints are self undercoating, so check the tin.

How many coats of white emulsion do I need?

Two coats are normal, and fresh plaster needs a mist coat first. Going from a dark colour may need extra coats.

What is Pure Brilliant White?

It is a very bright white commonly used on ceilings and walls. It can look cooler than softer whites.

Can I paint white over stains?

Use a stain blocking primer first, then apply your white topcoat. Otherwise stains can show through.

Buying in bulk or for your business?

Landlords, trades and facilities teams can ask us for a quote on larger quantities.

Trade and bulk orders